许多经济学家和企业家指出：个性是品牌的灵魂，个性鲜明的品牌必然在消费者心目中留下深刻的印象，并始终不渝地追寻着它，保持着长期的购买欲望。当今时代，只要吃快餐，许多人立刻就会想到麦当劳、肯德基；一喝饮料，可口可乐、百事可乐那红色的标记、蓝色的包装立马就... Many economists and entrepreneurs pointed out: personality is the soul of the brand, distinctive personality brand must impress consumers, and it will continue to pursue it, maintaining a long-term desire to buy. In today’s era, just eating fast food, many people immediately think of McDonald’s, KFC; a drink, Coca-Cola, Pepsi that red mark, blue packaging immediately ...