去年以来,弥漫全国报业市场的“寒冬论、拐点论”、报业广告市场的竞争进一步加剧,以及国家对宏观经济调控的加强、整顿医药医疗和保健品广告市场等诸多因素,都在不同程度的影响着中原报业市场以及大河报的广告经营形势。回顾今年以来的经营形势,大河报可谓是逆市上扬,4月份大 Since last year, the “winter theory and inflection point theory” that have permeated the newspaper market all over the country have further intensified the competition in the newspaper advertising market, as well as various factors such as the state’s macroeconomic regulation and control and the reorganization of the medical and healthcare products advertising market. The extent of the impact of the Central Plains newspaper market and Dahe advertising business situation. Reviewing the business situation since this year, Dahe newspaper can be said to have risen against the trend of market growth in April