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随着社会化媒体、移动互联网的普及和发展,传统报纸广告经营面临较大的挑战。本文从品牌建设、客户关系管理、大数据、整合营销等角度阐述了新媒体时代,报纸广告如何积极应对市场竞争,提高广告竞争力,实现稳定的增长。
With the popularization and development of social media and mobile internet, the traditional newspaper advertising management faces great challenges. This paper elaborates from the viewpoints of brand building, customer relationship management, big data and integrated marketing, how the newspaper advertisement can actively cope with the market competition, enhance the advertisement competitiveness and achieve the steady growth in the new media era.