论文部分内容阅读
本文通过分析研究国内外广告学专业教育的现状及模拟教学法的实践情况,提出应用型本科教育模式下广告学专业竞标模拟教学法的可行性:地理上的研究优势;资料及设备上的支持;教学方面的本体实践优势;参研人员的学术能力过硬,并通过分析提出竞标模拟教学法的观点及创新之处。最后,研究得出竞标模拟教学法的意义及价值。
Based on the analysis of the status quo of professional education in advertising at home and abroad and the practice of simulated teaching methods, this paper puts forward the feasibility of using professional competitive bidding teaching method in advertising undergraduate education: geography research advantage, data and equipment support ; Teaching ontology practical advantages; excellent academic ability of researchers, and through the analysis of bidding simulation teaching point of view and innovation. Finally, the research draws the meaning and value of bidding simulation teaching method.