对海尔来讲,现在的战略创新就是要从传统企业变成互联网时代的企业,这意味着从组织结构到流程都得实现进化。经过十一年的改革,现在的海尔,没有层级,只有平台主、小微主、创客。平台主从管控者变为服务者,员工从听从上级指挥到为用户创造价值,成为创业者、创客,这些创客组成小微创业企业,与外部资源共同构建面对不同市场的生态圈。在海尔集团董事局主席兼首席执行官张瑞敏看来:“没有成功的企业,只有时代的企业”。这样的一种变革源于张瑞敏对契约论的重 For Haier, the current strategic innovation is to change from a traditional enterprise to an enterprise in the Internet age, which means that both the organizational structure and the process must be evolved. After eleven years of reform, now Haier, there is no hierarchy, only the main platform, small micro-master, Maker. Platform master to controller from the service, employees listen to the command from the higher level to create value for the user, as entrepreneurs, a guest, these creators to form small and micro start-ups, and external resources together to build a market facing different ecosystems. Zhang Ruimin, chairman and chief executive officer of Haier Group, said: “There is no successful enterprise, only the era of enterprise.” Such a change stems from Zhang Ruimin contractual emphasis