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随着信息化时代的到来,各类新闻资讯,海量时代信息,依托各种科技产品和由科学技术支持的新媒体已然融入到了人们的日常生活中,也给信息化时代的工作、生活带来了巨大的影响。在新媒体日益强大的环境下,传统电视媒体遭受着前所未有的挑战和冲击。本文通过分析传统电视媒体在新媒体下的困境,探寻未来电视媒体的发展之路,以及如何在新一轮的媒体竞争中化挑战为机遇。
With the advent of the information age, all kinds of news and information, vast amounts of information of the times, relying on various scientific and technological products and new media supported by science and technology are already integrated into people’s daily life, and brought to work and life in the information age A huge impact. In the increasingly powerful environment of new media, the traditional television media suffers the unprecedented challenge and impact. By analyzing the dilemma of traditional television media under new media, this paper explores the future development of television media and how to turn challenges into opportunities in the new round of media competition.