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8月8日至24日,第29届奥运会在北京隆重举行。中央电视台作为东道国主播台和中国大陆地区唯一持权转播商,整合全台资源全力投入奥运报道,实现了全球最大规模奥运电视转播,首次实现新媒体全程转播奥运赛事,首次大范围应用数字化、网络化高新技术,实现全球华语媒体最大规模联动,圆满完成中央电视台建台50年以来,规模最大的一次国际大型
August 29 to August 24, the 29th Olympic Games was held in Beijing. CCTV, as the host platform of the host country and the sole copyright broadcaster in mainland China, has integrated the resources of Taiwan Station into the coverage of the Olympic Games and realized the world’s largest Olympic television broadcasting. For the first time, the new media broadcast the Olympic Games full coverage for the first time. For the first time, large-scale application of digitalization and network High-tech, to achieve the world’s largest Chinese media linkage, the successful completion of CCTV built more than 50 years since the largest international large-scale