珠三角作为我国民营经济的生态园,为全国民营经济的发展树立了典范,但仍然有不少民营企业难以突破发展的瓶颈,探究其根本原因主要是在企业文化建设上存在许多误区,缺乏企业可持续发展的理念和精神动力.本文通过分析珠三角民营企业文化建设面临的挑战,提出了珠三角民营企业文化建设的思路.“,”Pearl River Delta as the ecological park of Private Economy in china,which set a good example for the development of private economy.But many private enterprises hard to break through the bottleneck of the development,its main reason is on the construction of corporation culture have many errors,lack of enterprise concept of sustainable development and spiritual power.This paper analyzes the challenges of the cultural construction of private enterprises in Pearl River Delta,proposes the idea of construction of the private enterprise culture in Pearl River Delta.