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本文通过将网络外部性和产品纵向差异化引入传统的豪泰林模型,比较了Linux和Windows两种软件商业模式,进而研究了操作系统市场结构的决定因素和形成机理:在操作系统市场,软件厂商采取不同的商业模式竞争,不同的商业模式内生了软件厂商不同的竞争优势,从而在不同的操作系统市场呈现出双寡头竞争和单寡头垄断两种主要的市场结构。
In this paper, we introduce the network externalities and product vertical differentiation into the traditional Howitailin model and compare the two software business models of Linux and Windows, and then study the determinants and formation mechanisms of the operating system market structure: in the operating system market, software Different business models compete with different business models. Different business models endogenous different competitive advantages of software vendors. As a result, duopoly and oligopoly are the two major market structures in different operating systems markets.