现代市场营销文化在企业发展中具有非常重要的作用。但是,我国的企业从产生以来,始终把市场经济视为资本主义所独有。这种占统治地位的片面认识和旧体制下已经发展得相当完善的社会性产品经济的供销网络相结合,一直束缚着企业的自主经营和发展,形成了我国企业特有的营销文化。大力发展社会主义市场经济,使企业传统的 Modern marketing culture in the development of enterprises has a very important role. However, since its birth, Chinese enterprises have always regarded the market economy as unique to capitalism. This unilateral recognition of dominance and the supply and marketing network of the social product economy, which has been developed under the old system, have been binding the autonomy and development of enterprises and have shaped the unique marketing culture of enterprises in our country. Vigorously develop the socialist market economy so that the traditional business