我曾经说过,在中国作世界型的品牌,企业成功的可能性是3%,失败的可能性是97%;如果是做制造工厂,成功的可能性是70%,失败的可能性是30%。是打连拥有自主知识产权的品牌还是做 OEM 工厂,关键看企业把自己定位在哪里。日本也曾是世界工厂,当年本田的老板提出,他要做世界级的汽车大王、世界级的汽车品牌时,人们都说他是疯子。这情形就像今天浙江的一个小家电企业说自己要做 I once said that in China as a world-type brand, the possibility of business success is 3%, the probability of failure is 97%; if it is a manufacturing plant, the likelihood of success is 70%, the probability of failure is 30 %. Is even connected with independent intellectual property brand or OEM factory, the key to see where the business positioning themselves. Japan was also a factory in the world when Honda's boss suggested he was a madman when he wanted to be a world-class car king and a world-class car brand. This situation is like today's Zhejiang Province, a small appliance company that they have to do