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企业的品牌文化建设是企业发展壮大的关键,我国的企业如果想走出国门,就必须要有自己的品牌文化。思想政治工作是我国为了促进企业健康发展,保持企业先进性而独有的工作,是我国企业独有的优势。在企业品牌文化的建设中,如果能够把这一优势与品牌文化建设相结合,势必加快我国企业的品牌文化建设步伐。本文基于这一目的,探讨思想政治工作应该在企业的品牌文化建设中发挥什么样的作用,并在一基础上,应该怎样发挥我国的这一优势。
Enterprise’s brand culture is the key to the development and growth of enterprises. If the enterprises in our country want to go abroad, they must have their own brand culture. Ideological and political work is a unique work of our country aimed at promoting the healthy development of enterprises and maintaining the advanced nature of the enterprises. It is the unique advantage of our enterprises. In the construction of enterprise brand culture, if this advantage can be combined with the building of brand culture, it is bound to speed up the pace of building our brand culture. Based on this purpose, this article explores the role that ideological and political work should play in the construction of brand culture of an enterprise, and on the basis of which, how to exert this advantage of our country.