随着计算机网络的高速发展和大量普及,众多的企业、单位和个人开始建立网站,并非常注重自身网站的网页形象,对于怎样提高网站的吸引力,这就使得设计师在进行网页设计的过程中,高度重视技能和艺术的有机统一。本文在分析了网页设计的一系列视觉流程,以及网页设计中的审美需求的基础上,提出了网页设计中视觉要素进行优化的途径。 With the rapid development and popularization of computer networks, many enterprises, organizations and individuals begin to set up websites and attach great importance to the website image of their websites. As to how to improve the attractiveness of websites, this makes designers carry out web design process In the middle, attaches great importance to the organic unity of skills and art. Based on the analysis of a series of visual processes of web design and the aesthetic demands of web design, this paper proposes ways to optimize visual elements in web design.