本文通过学习习近平总书记重要讲话精神,分析了党在新时期对新闻舆论工作的目标要求和应注意的理论问题及工作方法,提出了传统媒体要主动适应技术进步带来的受众注意力已经转移到互联网上的现实,提出传统媒体要主动抢占互联网宣传阵地,学习掌握新媒体传播所需要的技能,做好媒体供给侧改革,才能在新时期持续有力地当好党和政府的喉舌。 By studying General Secretary Xi Jinping’s important speech, the article analyzes the party’s target requirements for news media work in the new period and theoretical issues and working methods that should be noticed. It puts forward that the traditional media should take the initiative to adapt to the progress of technology and the audience’s attention has been shifted To the reality on the Internet, it is suggested that traditional media should take the initiative to seize the propaganda position of the Internet, acquire the skills needed for new media communication and do a good job of media supply-side reform so that it can continue to act well as the mouthpiece of the party and government in the new era.