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公关是企业树立自身形象的特殊手段,在营销造势上,公关的作用也非常之大。这种方式的特点是将自己想说的话,通过第三者的口说出来,因而可信度高,亲切感强。运用之法可归纳为以下三条:1、快速度营销造势的策划非常讲究速度,机缘或信息稍纵即逝,这时就得用速度抓住机缘之手,为企业抓住机遇,制造轰动效应。长城饭店是北京的一家四星级饭店,在豪华饭店林立的首都,开业之初的长城饭店只能说是个“无名小卒”。
Public relations is a special means for enterprises to establish their own image. In the marketing campaign, the role of public relations is also very large. This method is characterized by the words they want to say, through the mouth of a third party, which has high credibility, strong sense of intimacy. The use of the law can be summarized into the following three: 1, fast marketing campaign planning is very particular about the speed, opportunity or information fleeting, then you have to seize the opportunity to speed the opportunity to seize the opportunity for the enterprise to create a sensational effect . Great Wall Hotel is a four-star hotel in Beijing. In the capital where luxury hotels are located, the Great Wall Hotel at the beginning of the operation can only say “no name”.