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小城镇旅游发展力量分散,生存于大中城市的夹缝中,竞争力薄弱,加强小城镇竞争力研究既是形势所逼也是生存所要。本文在深入访谈和问卷调查的基础上,运用迈克尔波特钻石模型对沙县旅游竞争力要素进行分析,并提出了竞争力提升策略,为正确认识沙县旅游竞争态势、创造良好的竞争力机制及促进沙县旅游业在激烈的市场竞争中脱颖而出提供了科学指导。
The development of tourism in small towns is fragmented and survives in the cracks of large and medium-sized cities. Its competitiveness is weak and the study of enhancing the competitiveness of small towns is not only necessary but also necessary for survival. Based on the in-depth interviews and questionnaires, this paper uses the Michael Porter diamond model to analyze the tourism competitiveness of Shaxian County and puts forward the strategy of enhancing competitiveness. In order to correctly understand the tourism competition in Shaxian County and create a good competitive mechanism and promote Shaxian tourism in the fierce competition in the market come to the fore provide a scientific guide.