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为了最大限度地吸引观众、提高收视率,美国各大电视机构十分注重培养名牌主持人,甚至不惜血本从竞争对手那里“挖”来已经是偶像级的电视明星。1976年,ABC以年薪百万美元的代价将NBC的芭芭拉·沃尔特斯(BararaWalters)招至麾下,开了各大电视网互相“挖墙角”的先河。不久NBC的戴维·布林克利(DavidBrinkley)步其后尘,也去了ABC。NBC著名的华裔电视明星宗毓华(ConnicChung)亦转投了CBS。虽然NBC在新闻报道的形式上屡有惊人的创新之举(如在《昨天、今天和明天》节目中大量使用“戏剧性再现”(dramatization)的新闻拍摄手法),但主持人的纷纷倒戈却直接导致了NBC在70年代末至80年代中期几近白热化的电视竞争中节节败退,直到80年代末才逐渐缓过气来。本文的主人公布里安·威廉斯即是NBC从CBS的附属电视台“挖”过来的。他三次问鼎美国电视新闻业的最高荣誉──艾米奖(EmmyAwards)后被MSNBC看中,成为《和布里安·威廉斯看新闻》(TheNewswithBrtanWiliams)的主持人,这是美国众多有线电视网上第一个以主持人名字命名的新闻节目。电视新闻高度发达、竞争异常激烈的美国历来就有从知名或资深记者中培养主持人的传统。那些有过多年采访经历的主持人熟谙电视新闻采编的各个环节,主持风格各?
In order to attract the audience to the maximum extent and increase the audience rating, the major TV organizations in the United States have paid great attention to cultivating brand-name presenters and have even dared to “dig” their competitors from idol-class television stars. In 1976 ABC hired NBC’s Baraw Walters at an annual salary of $ 1 million, opening the way for the major networks to “dig the corner.” Shortly afterwards, NBC’s David Brinkley went to ABC. Contributed by NBC’s famous Chinese television star ConnicChung, he also switched to CBS. Although NBC has often made phenomenal innovations in the form of news coverage (such as the dramatic “dramatization” of news shots used in the “Yesterday, Today and Tomorrow” program), the hosts’ defections are straightforward Led NBC to retreat in the near-white-hot television competition from the late 1970s to the mid-1980s and did not gradually ease until the late 1980s. The hero of this article, Brian Williams, is what NBC “dug up” from CBS’s affiliate TV station. Three times he won the highest honor in the US television news industry, EmmyAwards, and he was recognized by MSNBC as the host of “TheNewswithBrtanWiliams.” This is the first time that many U.S. cable networks A news program named after the host. The television news is highly developed and the highly competitive United States has traditionally had a tradition of fostering moderators from well-known or experienced journalists. Those who have many years of experience in the interview host familiar with all aspects of television news editing, hosting style?