中国的体育产业正方兴未艾,虽然已有众多的赛事、受众和赞助商,但在这一领域中直接进行投资的VC/PE屈指可数,仅有一些在体育相关产业链投资的案例。随着今年政府工作报告中提出的“发展全民健身、竞技体育和体育产业”以及中国足球改革总体方案的正式确定,中国体育产业未来万亿市场规模可期。“中国成功申办世界杯足球赛,男足打进世界杯、进入奥运会。”听到这句话,可能很多人会觉得有点好高骛远,甚至有点白日做梦,因为中国足球的成绩一直以来都不甚理想,很长一段时间内,国足一直是各大脱 China’s sports industry is in the ascendant. Although there are numerous events, audiences and sponsors, there are only a handful of VC / PE companies investing directly in this field, with only some investments in sports-related industry chains. With the government work report this year, “the development of the national fitness, competitive sports and sports industry,” and the formal determination of the overall program of China’s football reform, China’s sports industry future trillion market size can be expected. “China successfully bid to host the World Cup, the men’s football into the World Cup, into the Olympic Games. ” Hear these words, may be a lot of people will feel a little too high and far, and even a little daydream, because the Chinese football results have been less than ideal, For a long time, the national football has been a major off