艺术:广告也在螺旋式上升问:请问您这次参加龙玺评奖最大的感受是什么?答:最大的感受是评奖和我们的广告推广好像有联系,又好像没有什么联系:有联系是说参加评奖可以发现一些方向性的东西,它告诉你新的观念,好的广告应该怎么做,然后推动你向这个方向去努力,怎样做得更好。但是不等于说你做得更好了就可以拿奖,评奖很看重原则。第二点感受是广告在表现的层面实际上就是一种艺术,一种沟通的艺术。我 Art: advertising is also spiraling Q: What is your greatest feeling of participating in the Long Xi Awards this time? A: The biggest feeling is that awards and our advertising seems to be linked, it seems that there is no connection: a link is said Participate in the awards can find some directional things, it tells you new ideas, how to do good ads, and then promote your efforts in this direction, how to do better. But that does not mean that you can do better than you can get the prize, the award is very value the principle. The second impression is that the performance of advertising is actually an art, a communication art. I