东江湖乡村休闲旅游依托东江湖旅游区得天独厚的山水资源和生态环境而成为该地旅游的重要组成部分,并成为当地的优势产业,带农民增收和农村发展。本文运用SWOT分析法对其发展中存在的优势(S)、劣势(W)、机遇(O)与威胁(T)进行全面分析,为合理制定相关政策与决策提供参考与依据。 The recreation and tourism of Dongjiang Lake relies on the unique landscape resources and ecological environment of the Dongjiang Lake tourist area and becomes an important part of the tourism in this area. It has also become a predominant local industry, bringing farmers’ income and rural development. This article uses SWOT analysis to comprehensively analyze the advantages (S), weaknesses (W), opportunities (O) and threats (T) that exist in its development, and provide reference and basis for making relevant policies and decisions reasonably.