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随着哈利·波特系列小说、电影、DVD和其他衍生产品在全球一个又一个高潮的迭起,不难看出已成为世界品牌的“哈利·波特”,也在演绎着魔法生意经。这个已被估价超过10亿美元的品牌,不仅在向全世界讲述一个关于哈利·波特的奇特之旅,也在讲述一个关于品牌的故事。一份粗略统计表明,在整个“哈利·波特”经济运行中,它带动相关产业的经济规模超过2000亿美元,占到总量的70%以上。但从一年胜一年的“哈利·波特”热潮中,我们发现这样一个事实:哈利·波特在英国出生,却在美国成就名声;作者罗琳写书赚了钱,华纳公司又靠罗琳赚了更大的钱。可以说,罗琳和华纳公司一环紧扣一环,共同打造了“哈利·波特”的财富效应。
As the Harry Potter series of novels, films, DVDs and other derivatives around the world one after another climax, it is easy to see that has become the world brand “Harry Potter”, is also performing the magic business. The brand, which has been valued for more than $ 1 billion, is not only telling the world a curious journey about Harry Potter, but also telling a story about the brand. A rough statistics show that in the “Harry Potter” economic operation, it led the economic scale of related industries more than 200 billion U.S. dollars, accounting for more than 70% of the total. But from the year-long “Harry Potter” boom, we found the fact that Harry Potter was born in the United Kingdom, but his reputation in the United States; writer Rowling wrote a book to make money, Warner Also made more money by Rowling. It can be said that Rowling and Warner part of a closely linked together to create the “Harry Potter” wealth effect.