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情节化设计是设计师通过室内空间的陈列来刺激顾客情感回忆,使顾客在这种着装场景中得到情感体验,这种情感体验与顾客的经济能力、审美意识、文化修养息息相关。本文着重研究情节化设计在服装陈列中的作用,尤其是在专卖店的市场环境下,通过人的时间与空间的动态变化,分析服装陈列之间的关系,梳理顾客的情感体验与服装陈列之间的关系。
Plot design is the designer through the display of indoor space to stimulate customer emotional memories, so that customers get emotional experience in this dress scene, this emotional experience and the customer’s economic ability, aesthetic awareness, cultural cultivation are closely related. This article focuses on the plot design in the clothing display, especially in the store market environment, through the dynamic changes in time and space, analysis of the relationship between the clothing display, combing the emotional experience of customers and clothing display Relationship between.