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2003年10月,第二届中国艾菲实效广告奖在南京揭晓。2002年,中国广告协会引进美国艾菲实效广告奖模式,从零起步,为只注重广告作品创意的中国广告界提供了一个崭新的营销视野。艾菲实效广告奖以“综合大创意”和市场效果为基础作为评奖标准,促使广告业从只注重创意、传播转为实效、创意并重。经过短短的一年,艾菲奖发展神速、影响日益扩大,已经得到越来越多的广告主和广告公司的认同。这种认同,一方面体现在本次参赛案例数量之多、涵盖行业范围之广。去年仅有19个案例参赛,今年则有61件广告运动案例报名参赛,涵盖了食品饮料、烟酒、服装、乳业、文具、保健品、化妆品、药品、日化、建材、汽车及配件、家电、手机、房地产、通讯、传媒与城市形象等16
In October 2003, the second China Effie Effectiveness Awards was announced in Nanjing. In 2002, China Advertising Association introduced the United States Effie effective advertising award mode, from scratch, only focus on creative advertising advertising in China has provided a new marketing perspective. Effie Effectiveness Advertising Awards to “comprehensive big ideas ” and market effect as the basis for the award criteria, prompting the advertising industry from focusing on creativity, communication into practical results, both creative. After just a year, the rapid development of the Effie Awards, the growing influence has been more and more advertisers and advertising companies agree. This recognition, on the one hand is reflected in the large number of participating cases, covering a wide range of industries. Last year, only 19 cases were enrolled. This year, 61 advertising campaigns were registered to cover food and beverage, tobacco, clothing, dairy, stationery, health products, cosmetics, pharmaceuticals, cosmetic, building materials, automobiles and accessories, home appliances , Mobile phones, real estate, communications, media and city image 16