许多营销人在接受采访时,都不约而同地认为这个国际营销节来得太晚。我理解背后的潜台词是,中国社会和市场对营销人的关怀和重视还远远不够。米尔顿·科特勒再三强调,营销人的职责是代表公司了解客户、关怀客户、努力为客户创造价值,这也是营销人最根本的价值所在。在中国,传统 Many marketers in the interview, both spontaneously think that this International Marketing Festival too late. I understand the underlying subtext is that the Chinese community and market care and attention to marketing is far from enough. Milton Kotler has repeatedly emphasized that the marketing person’s duty is to represent the company on behalf of the company, customer care, and strive to create value for customers, this is the most fundamental value of marketing people. In China, tradition