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随着我国现代化建设的不断完善和发展以及科学技术的不断进步,在新媒体时代下,各种电视媒体也应运而生,在一定程度上影响和改变着人们的生活方式,如今各种新媒体技术的推广和应用也在一定程度上改变着人们的购买行为,很多企业也都纷纷借助电视媒体的品牌传播优势也推广自身的产品。但是在企业产品推广和企业发展过程中也逐渐暴露出一些局限性,本文就当今时代,新媒体快速发展的背景下对于企业借助新媒体等平台在来开展自身的品牌传播及企业发展策略进行深入探究,针对其目前的发展现状和电视媒体的品牌发展优势进行具体的分析。在此基础上对其进一步发展提出科学有效的营销对策。
With the constant improvement and development of our country’s modernization construction and the constant progress of science and technology, various television media have emerged under the new media era, affecting and changing people’s life style to a certain extent. Nowadays, various new media The popularization and application of technology are also changing people’s purchasing behavior to a certain extent. Many enterprises also promote their own products through the brand communication advantage of television media. However, some limitations have gradually emerged in the process of enterprise product promotion and enterprise development. In this paper, in the context of the rapid development of today’s era and new media, the Company conducted in-depth research on its own brand communication and enterprise development strategy with new media platforms, Explore, according to the current development of the status quo and television media brand development advantages for a specific analysis. On this basis, the further development of its scientific and effective marketing strategy.