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民生新闻节目自问世以来就伴随着选题内容同质、报道内容琐碎等问题。如何让民生新闻从关注百姓生活中的琐碎事务到引导社会公共生活,提升其权威性和公信力?承德广播电视台(下称承德台)的《民声直达》节目在策划上下功夫,走出了提升民生新闻品质、提高民生新闻持续传播力的探索之路。一、提升民生新闻的受众认同感策划一定要让民生新闻发挥出党的喉舌和工具的作用。承德台的《民声直达》节目从策划之初就致力于
Minsheng news program since its inception has been accompanied by topics such as the content of homogeneous, trivial and other issues covered. How to make people’s livelihood news From the trivial concern of people’s life to guide the public life, and enhance their authority and credibility? Chengde radio and television (hereinafter referred to as Chengde Taiwan) “Folk Song Direct” program in the planning work hard, out of the promotion of people’s livelihood The quality of news, improve the people’s livelihood of the media continue to explore the road of exploration. First, to enhance people’s livelihood news audience planning planning must let people’s livelihood news played out the Party’s mouthpiece and tools role. Chengde Taiwan’s “Folk Song Direct” program from the beginning of planning dedicated