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汉字图形是中国传统造型艺术的一种,是形意结合、图文结合的典范,具有极强的传达力和渗透力。在当前现代视觉设计已经成为重要艺术形式的情况下,为了设计优秀的、新颖的、独特的产品,借鉴传统汉字图形是非常重要的,可以学习传统汉字图形义可识、形可观的特点,进行巧妙的设计产品,使设计产品新颖独特的同时,具有文化感和艺术感。基于此,本文将从分析图形在视觉传达设计的作用展开,就传统汉字图形对现代视觉传达设计的启示予以详细的分析和探讨。
Chinese characters graphics is a kind of Chinese traditional art, is a combination of form and meaning, graphic combination of examples, with strong communication and penetration. In the current situation where modern visual design has become an important art form, it is very important to draw on the traditional Chinese characters in order to design excellent, novel and unique products, and to learn the characteristics of traditional Chinese characters that are understandable and observable. Ingenious design products, design products novel unique at the same time, with a sense of culture and art. Based on this, this article will start from the analysis of the role of graphics in visual communication design, and give a detailed analysis and discussion of the implications of traditional Chinese character graphics for modern visual communication design.