美既有内容 ,又有形式 ,是二者的统一。美学在期刊中的体现是多方面的 ,分析、研究、探讨美学在期刊中的体现 ,对于提高编辑素质 ,增强创作美感意识和设计艺术 ,进而提高办刊质量 ,都有十分重要的现实意义。精美的期刊所体现出来的美是多方面的 ,“四封”美、版式美、标题美、和谐美都是美学原则在期刊中的具体表现。 The United States has both content and form, which is the unity of the two. Aesthetics manifests itself in many aspects of journals. It is very important for us to analyze, research and explore aesthetics in journals, which is of great practical significance for improving the quality of editing, enhancing the awareness of aesthetics of aesthetics and designing art, and then improving the quality of journal. Beautiful periodicals embody beauty in many aspects. The beauty of “four seals”, the beauty of the layout, the beauty of the title, and the beauty of harmony all are the concrete manifestation of the aesthetic principle in the periodical.