在市场竞争越来越同质化的今天,品牌在一个充满敌意的市场中生长,并不断受到竞争对手的威胁,最好的防御办法,就是塑造让别人无法模仿的品牌特征。作为企业的品牌管理队伍和品牌的管理层,应该做到了解自己的品牌就像了解自己的身体一样清楚。企业应该时刻注意自己的品牌在市场上的健康情况,企业向消费者传递的信息(软 In the increasingly homogeneous market competition today, the brand grows in a hostile market, and continue to be threatened by competitors, the best defense is to create a brand that others can not imitate. As the company's brand management team and brand management, should be aware of their own brand as much as understanding their own body as clear. Businesses should always be aware of the health of their brands in the marketplace, the messages that businesses send to consumers