2012年,虽然中国媒体运营的增长创了十年来的新低,中国广告经营额却达4698.3亿元,年增长50.3%。而截至2012年11月底,20个国家广告业试点园区已完成各级政府投资287亿元。政府以国家广告园区建设为抓手,推动广告业持续快速发展的意图十分清晰,对此,平成混媒董事长吴晓波在2013中国广告与品牌大会上作了一个精炼的概括。他 In 2012, although the growth of China’s media operation hit a new lows in a decade, the advertising revenue in China reached 469.83 billion yuan, a year-on-year increase of 50.3%. As of the end of November 2012, the pilot areas for advertising in 20 countries have completed 28.7 billion yuan of investment from all levels of government. The intention of the government to take the construction of a national advertising park as a starting point to promote the rapid and sustained development of the advertising industry is clear. In this regard, Wu Xiaobo, chairman of Hebi Hybrid, made a concise summary at the 2013 China Advertising and Brand Conference. he