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文化是旅游的灵魂,旅游的本质是体验,基于体验的文化旅游开发,既是顺应时代的需要,也是旅游业发展的必然。盐城有着历史悠久的海盐文化,海盐文化旅游也得到了一定程度的开发,但存在游客参与不足等问题。对此,提出了“品五味之首,感百味人生”体验旅游主题,设计了多样化的体验式旅游项目等,旨在提升旅游者的体验质量,推广盐城海盐文化,推动盐城文化旅游的发展。
Culture is the soul of tourism. The essence of tourism is experiencing. The development of cultural tourism based on experience is not only to meet the requirements of the times but also to the development of tourism. Yancheng has a long history of sea salt culture, sea salt culture tourism has also been a certain degree of development, but there are problems such as lack of tourists participation. In this regard, proposed “the first taste of five flavors, feeling life” to experience the theme of tourism, the design of a variety of experiential tourism projects, designed to enhance the quality of tourists experience, Yancheng salt culture to promote Yancheng cultural tourism development of.