感情充沛的角色形象更易于让消费者在心底接收和认同,一个完整的、性格特征明显的的角色形象,能够转变消费者对产品、品牌冰冷的外表,用一种温柔的、潜移默化的形式传递产品信息和品牌形象,同样这种从消费者亲身感受获得的真实的感受更加可信,这种对产品产生的信任一经确立便很难被动摇。 Emotional role image is more likely to allow consumers to accept and identify in the heart. A complete, character-oriented character image can change the cold appearance of the product and brand, and pass it in a gentle and subtle form. Product information and brand image, the same kind of real feelings obtained from consumers’ personal feelings are more credible, and this kind of confidence in the products can hardly be shaken once it is established.