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网络整合行销是当前世界上最先进的销售模式 ,它能在体制改革、企业管理、市场的培育和开拓等方面有效地提高企业的竞争力。网络整合行销有销售网络、电子商务 (电子网络 )、行销理念 3个主要内涵。我国烟草系统已具备了下伸卷烟销售网络和电子商务 (电子网络 )的硬件基础 ,只待倡导行销理念即可迅速运行卷烟网络整合行销模式 ,形成网上售烟 ,网下送货 ,货到收钱的新型经营方式
Network integration marketing is the most advanced sales model in the world. It can effectively improve the competitiveness of enterprises in the aspects of system reform, business management, market cultivation and development. Network integration marketing sales network, e-commerce (electronic network), marketing idea three main connotations. The tobacco system in our country already has the hardware foundation of the sales network and e-commerce (electronic network) of the next cigarette. Only the idea of marketing can be advocated to quickly run the integrated marketing mode of the cigarette network to form an online sale of tobacco, offline delivery and cash on delivery New mode of operation of money