论文部分内容阅读
插画是一种借助图形语言来完成信息表达的艺术形式,它最早出自书籍之中,用来对书籍之中的内容进行辅助说明和补充,更加偏重于美化和装饰功能,随着社会的发展和时代的进步,插画的应用在诸多行业之中得到了普及,同时也与品牌实现了有机结合,图形使信息内容更具可视化的特征,插画这一重要的图形语言,可以在品牌形象的构建过程中发挥关键作用。基于此,笔者针对插画在品牌形象设计中的应用方式进行了相应的分析,而后提出了自己的相关思考。
Illustration is a kind of art form which uses the graphic language to complete the expression of information. It is the earliest from the book, which is used to supplement and explain the contents of books, more emphasis on the beautification and decoration functions. With the development of society and The progress of the times, the application of illustrations has been popularized in many industries, but also with the brand to achieve an organic combination of graphics to make information content more visual features, illustrations of this important graphic language, you can build the brand image In the play a key role. Based on this, the author analyzes the application of illustration in brand image design, and then puts forward his own relevant thinking.