“不当总统,就当广告人”,重提这句曾令多少广告人奉若神明的话时,中国广告业的增长速度已从20世纪80年代的巅峰滑落,与此同时,掌握生杀大权的广告主们和具备实际购买力的受众则显得越来越理性,还有WTO后来自外资广告公司的重重挤压……中国广告生态环境的恶化使中国广告业发展遭遇前所未有的困境。 9月13日在宁召开的中国广告协会学术委员会年会上,来自广告业界的专业人 When “improper president, as an advertiser,” revisiting the phrase of how many advertisers had been deified, the growth rate of the Chinese advertising industry has slipped from the peak of the 1980s. At the same time, Advertisers and people with real purchasing power are getting more and more rational, as well as the WTO after the heavy squeeze from foreign-funded advertising companies ...... The deteriorating ecological environment in China’s advertising industry in China suffered an unprecedented dilemma. On September 13, at the annual meeting of the Academic Committee of China Advertising Association held by Ning, professionals from the advertising industry