在今年全国两会上,“大众旅游”一词首次出现在政府工作报告中,引发热议。那么,什么是大众旅游?如何迎接大众旅游时代的到来呢?大众旅游,顾名思义,就是指旅游消费人群的大众化、全民化。随着中国经济的快速发展,旅游消费日益成为老百姓的一种常态化生活方式。2015年,我国旅游人数达到41.2亿人次,相当于全国人口每年旅游3次,其中国内旅游突破40亿人次,旅游收 At this year’s two sessions of the country, the term “mass tourism” first appeared in the government work report, sparking heated debate. So, what is the mass tourism? How to meet the arrival of the mass tourism era? Mass tourism, as the name suggests, refers to the mass of the traveling consumer population, universal. With the rapid economic development in China, tourism consumption is becoming a normal way of life for ordinary people. In 2015, the number of tourists in China reached 4.12 billion person-times, equivalent to three trips a year to the entire country’s population, of which domestic travel exceeded 4 billion and travel receipts