一部电视片,或者一条电视新闻,其最大的困难就是如何使节目内容让观众接受。这一看似简单化的命题,却总是使电视制作者陷于困惑。 一家德国电视媒体曾在八十年代做过一次收视调查,他们在一档电视新闻节目中播出了八条电视新闻,播出后的第一时间里询问电视观众的接受程度,80％的观众认为节目总体上是不错的,信息性很强。一小时以后,又进行第二次询问,了解观众收视接受的保持程度,结果发现只有20％的观众能记住其中的一些重要情节。 One of the biggest difficulties with a television program, or a television news outlet, is how to make the program content acceptable to the audience. This seemingly simplistic proposition always puzzles television producers. A German television media conducted a ratings survey in the 1980s. They broadcast eight television news items on a television news program. The first time since they were broadcast asked television viewers’ acceptance, and 80% of the viewers think The show is generally good and informative. An hour later, a second inquiry was made about the level of audience acceptance and found that only 20% of the audience remembered some of the important episodes.