武陵源风景名胜区作为国内外知名的旅游目的地,游客满意度对其具有重要影响,本文以武陵源风景名胜区作为研究对象,利用文献研究、问卷调查、因子分析等方法构建游客满意度测评的系统模型,得出影响武陵源风景名胜区发展的因素,从而分析影响游客满意度的问题,根据目前存在的问题,针对性的提出对策与建议。一、背景近年来,游客满意度作为衡量景区质量标准的一个重要参考依据,受到旅游行业的注意。景区的游客满意度最早由国外 As a well-known tourist destination both at home and abroad, tourist satisfaction has an important impact on Wulingyuan Scenic Area. This paper takes Wulingyuan Scenic Area as the research object, builds a systematic model of tourist satisfaction evaluation by means of literature research, questionnaire survey and factor analysis, Draw the factors that affect the development of Wulingyuan Scenic Spot, and analyze the problems that affect the satisfaction of tourists. According to the existing problems, put forward some countermeasures and suggestions pertinently. First, the background In recent years, tourist satisfaction as a measure of scenic quality standards an important reference, by the tourism industry’s attention. Scenic tourist satisfaction first by foreign countries