文化改革的大潮正席卷着整个华夏大地,文艺产品也出现了多元化的发展。歌舞、杂技、电影、电视等诸多方面无一不对戏剧市场的发展产生冲击。那么,我们戏剧事业应如何变压力为动力,在激烈的市场竞争中独辟蹊径,笔者认为,我们戏剧工作者应该象做生意一样,从作品的生产、演出到销售过程精心策划,细心经营,才能适应市场的需求与发展。可以从以下几点来借鉴与思考。 The tide of cultural reform is sweeping across the vast land of China. Literature and art products have also seen a diversified development. Song and dance, acrobatics, movies, television and many other aspects of the development of the theater market have an impact. So, how to turn our theater business into pressure and motivate ourselves in the fierce competition in the market. In my opinion, we theatrical workers should, like doing business, work well from the production and performance of the work to the sales process. Market demand and development. Can learn from the following points and thinking.