随着超级市场的普及,产品包装设计更应突出商品的信息和价值功能,使其在同类商品中脱颖而出,让消费者在选购的过程中,称心如意地购买货架上的商品。从而需要提高包装设计的效果,促使消费者产生购买商品的行动。 With the popularization of supermarkets, product packaging design should highlight the information and value functions of products so that they can stand out in similar products, allowing consumers to purchase the products on the shelf with satisfaction. Thus, the effect of packaging design needs to be improved, and consumers are encouraged to purchase goods.