从纽约大都会艺术博物馆的亚力山大·麦克奎恩主题展,到路易·威登对草间弥生的品牌赞助,近年来美术馆与奢侈品牌的合作越发密切,此现象在时尚界尤为明显。时尚品牌察觉到,与美术馆合作能够展现自身的优良传统、提高公众对品牌艺术性和创造力的认可,亦能吸引来对审美、工艺、品质有所挑剔的顾客。多年来,奢侈品牌一直从美术馆的运作模式中借鉴可取之处;而美术馆也同样向它们学习,以扩大自身的影响。 From the Alexander M. McQueen theme show at the Metropolitan Museum of Art in New York to Louis Vuitton’s brand sponsorship of Kusama, the collaboration between art galleries and luxury brands has become more intense in recent years. This phenomenon is particularly evident in the fashion industry. The fashion brands have noticed that cooperation with art galleries can demonstrate their fine traditions, increase public recognition of the brand’s artistry and creativity, and attract customers who are critical of aesthetics, craftsmanship and quality. For many years, luxury brands have been drawing lessons from the art museum’s mode of operation; and art galleries are learning from them to expand their influence.