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自2010年被誉为中国的“微博元年”①以来,微博在大众生活和社会参与中所扮演的角色日趋显要。2012年《第31次中国互联网络发展状况统计报告》指出,“经过2011年的高速发展,微博已经成为中国网民使用的主流应用,庞大的用户规模又进一步巩固了其网络舆论传播中心的地位,微博正在重塑社会舆论生产和传播机制,无论是普通用户,还是意见领袖和传统媒体,其获取新闻、传播新闻、发表意见、制造舆论的途径都不同程度地转向微博平台,这一因素让微博的个人用户规模在2012年继续维持着较高的增长速度”②。以新浪2012年12月底发布的微博注册
Since being honored as China in 2010, the role of weibo in public life and social participation has become more and more important. The 31st Statistical Report on the Internet Development in China in 2012 pointed out that "After 2011’s rapid development, Weibo has become the mainstream application for Chinese netizens to use. The large subscriber base has further consolidated its network of media outlets Status, microblogging is reshaping the mechanism of production and dissemination of public opinion, whether ordinary users, opinion leaders and traditional media, to obtain news, disseminate news, make comments, make public opinion channels are varying degrees to microblogging platform, which As a factor, the personal user scale of Weibo continued to maintain a high growth rate in 2012. To Sina Sina microblogging at the end of December 2012 registration