博客营销是一种基于个人知识资源(包括思想、体验等表现形式)的网络信息传递形式,①开始于英国一家叫做Stormhoek的小型酿酒厂,他们自称自己的葡萄酒是新西兰的酿酒技术与南非葡萄的完美结合。但是这家酒厂却因为规模小、资金不足而无法支付当时高昂的广告费用。他们最后创造出了一种全新的营销方式:他们向有三年以 Blog marketing is a form of web messaging based on personal knowledge resources (including ideas, experiences and other forms of representation), beginning with a small brewery in the UK called Stormhoek who claims to be one of New Zealand’s wine-making techniques and South African grapes perfect combination. However, the winery was unable to pay for the high advertising costs of the time because of its small size and lack of funds. They finally created a whole new way of marketing: they’ve been there for three years