伴随大众消费观念与消费能力的提升,人们对产品与服务的文化含量要求愈来愈高,创意设计与衣食住行消费品行业融合价值日益彰显。内蒙古有着丰厚的农牧产品资源优势,但众多消费产品研发与营销环节的创意设计驱动能力薄弱,不能适应消费升级的需求。以创意设计提升消费品工业市场竞争能力,推动传统产品的换代升级、品牌建设、产业运作机制创新,成为促进消费品行业转变发展方式的重要路径。 With the promotion of the concept of mass consumption and spending power, people have higher and higher requirements on the cultural content of products and services, and the merging value of creative design and the basic necessities of consumer goods has become increasingly evident. Inner Mongolia has a wealth of agricultural and livestock products, resource advantages, but many consumer products research and development and marketing aspects of creative design-driven capacity is weak, can not meet the needs of consumer upgrades. With creative design to enhance the competitiveness of the consumer goods industry in the market and promote the upgrading of traditional products, brand building, industrial operation mechanism innovation, as an important way to promote consumer goods industry change in development mode.