改革开放30年来,中国传媒业取得巨大成就。广告业收入总额由1981年的1.18亿元增加到2006年的1573亿元,增加1000多倍,年均增长速度在40%以上,远远高出同期 GDP 增长水平。伴随我国传媒业快速发展的是中心城市传媒业市场的快速发展,出现上海、北京、广州等超过百亿元的广告市场,很多省会城市的传媒业市场也发展迅速,和这些中心城市和省会城市相比,其它 In the 30 years since the reform and opening up, the media industry in China has made great achievements. The total amount of advertising revenue increased from 118 million yuan in 1981 to 157.3 billion yuan in 2006, an increase of more than 1,000 times with an average annual growth rate of 40% or more, much higher than the GDP growth of the same period. Accompanying the rapid development of China’s media industry is the rapid development of the media industry in the central city. More than ten billion yuan of advertising market has emerged in Shanghai, Beijing and Guangzhou. The media industry in many capital cities has also developed rapidly. With these central cities and capital cities Compared to other