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DIY给消费者带来丰富的产品变革体验,一方面让那些群体意识强的从业者有机会获取新的不太容易学到的技能,另一方面让他们通过设计和自己制造东西获得满足感。3D打印技术使我们超越世俗,突破传统的商品领域、打破沉闷的用户体验。一些当今领先的出售3D打印机或提供3D打印服务的公司,深层挖掘消费者对丰富、难忘和变革性体验的需求。Make rBot公司为客户提供了诱人的集创造性、归属感和技术挑战性于一体的混合体验。Make rBot公司销售的3D打印机的名字都非常好记,比如“Cupcake”(杯形蛋糕)和更流行的“Replicator 1”(复制器1号)和“Replicator 2”(复制器2号)。该公司的创始人之一布雷·佩蒂斯是一个营销策划人,他巧妙地塑造了公司的形象并扩大了公司的影响力。我的一位朋友对MakerBot公司的能力赞不绝口,他认为MakerBot公司将一台枯燥的增材制造机转变成了一种友善、创意无限、好玩的尝试。“当想到Make rBot公司时,你就觉得有理由追随他们。”他解释说。
DIY gives consumers a rich experience of product change, while giving group-conscious practitioners access to new and less-than-readily-available skills, and on the other hand gives them satisfaction through the design and manufacture of their own stuff. 3D printing technology allows us to surpass the secular, breaking the traditional commodity areas, breaking the boring user experience. Some of today’s leading companies that sell 3D printers or offer 3D printing services are digging deeper into the consumer’s need for a rich, memorable and transformative experience. Make rBot provides customers with an engaging mix of creativity, belonging, and technical challenges. Make rBot sells 3D printers with great names like “Cupcake” and the more popular “Replicator 1” and “Replicator 2” (copy No. 2). Brett Pettis, one of the company’s founders, is a marketing consultant who skillfully shapes the company’s image and expands the company’s reach. One of my friends is very much impressed with MakerBot’s ability to turn MakerBot into a friendly, creative and playful attempt to transform a boring additive manufacturing machine. “When you think of MakeBot, you feel justified in following them,” he explains.