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市场运作细化发展滨农科技的“玉秋”、“玉雕”、“玉满多”、“蔗露”等产品在云南省的西部片区,包括楚雄州、大理州、保山市、德宏、临沧市等地,也称滇西片区形成了一定的品牌优势。随着农药行业竞争越趋激烈,以前的粗犷式操作,已经不适合云南市场,运作思路需要调整,市场布局要细化。首先是产品结构的调整,产品应该顺应市场,不盲目地增加品种和规格。销售产品品种很多,但单品上量的产品却很少,究其原因是省级代理或市级代理手中的同类产品较多。例如草甘膦,每个客户手上都有七
The market operation has been further elaborated to develop products such as “Jade Autumn”, “Jade Carving”, “Jade Man”, “Cane Lu” and other products from Binnong Science and Technology in the western region of Yunnan Province, including Chuxiong Prefecture and Dali State, Baoshan, Dehong, Lincang and other places, also known as western Yunnan region formed a certain brand. With the increasingly fierce competition in the pesticide industry, the previous rough operation is no longer suitable for the Yunnan market. The operation ideas need to be adjusted and the market layout should be refined. The first is the adjustment of product structure, the product should conform to the market, not blindly increase the variety and specifications. Many varieties of products sold, but a single product on the volume of the product is very small, the reason is that the provincial agency or municipal agent in the hands of similar products more. For example, glyphosate, each customer has seven hands