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艺术设计是大众文化的载体,大众文化对于艺术设计产生了极大的影响。文章在分析大众文化和大众文化特点的基础上,重点阐述了在大众文化的影响下,现代艺术设计所呈现出的三个特点:商业化倾向,“吸引眼球”的浅层次目标和拼贴、复制的倾向。指出当我们在享受大众文化给我们带来的更广阔的创作环境的同时,也不能忘记作为艺术家、设计师的社会责任感。即不断创造新的时尚,引领大众的审美趣味向更高层次的发展。
Art design is the carrier of popular culture, and popular culture has a great influence on the art design. On the basis of analyzing the characteristics of mass culture and mass culture, the article focuses on the three characteristics of modern art design under the influence of mass culture: commercialization tendency, shallow goal of “attracting attention” and Collage, the tendency to copy. It points out that as we enjoy the broader creative environment brought by popular culture, we should not forget the social responsibility as an artist or designer. That is to continue to create new fashion, lead the public aesthetic taste to a higher level of development.