论文部分内容阅读
从全球化市场的角度考察了产业竞争结构,构建了两层的上游供应链竞争结构。运用博弈论的基本思想,首次建立了基于两种竞争策略的制造商效用模型,考察了制造商市场竞争中所存在的非对称信息和对称信息两种情况,对制造商和供应商的决策进行了研究。结果表明:制造商在非对称信息和对称信息两种情况下均存在着三种纳什均衡策略参与市场竞争,而供应商存在着选择单位成本的机会主义倾向。本文的研究成果对供应链上位各成员的决策均有重要的指导意义。
From the perspective of a globalized market, it examines the industrial competition structure and builds a two-tier upstream supply chain competition structure. Using the basic idea of game theory, this paper establishes the manufacturer utility model based on two competitive strategies for the first time and examines the asymmetric information and symmetric information in the market competition of manufacturers, and makes decisions on manufacturers and suppliers Study. The results show that there are three kinds of Nash equilibrium strategies for manufacturers to participate in the market competition under asymmetric information and symmetric information, and the supplier has the opportunistic tendency to choose the unit cost. The research results of this paper have an important guiding significance for the decision of all the members in the supply chain.