电子商务的发展借助微电脑技术和网络通信技术的发展而突飞猛进。同时,电视媒介仍然是当下普及性最高的传统媒体,因为其便利性、权威性,电视机短期内还不具备被替代性。很多电视节目和电商都在尝试互融互通,创新传播形式和营销模式。电商与电视的跨界碰撞,更是一种媒介形态发展的强强联手。 The development of e-commerce by leaps and bounds with the development of microcomputer technology and network communication technology by leaps and bounds. At the same time, the television media is still the most popular traditional media of the moment. Because of its convenience and authority, television is not yet available for replacement in the short term. Many television shows and e-commerce players are trying to interoperate, innovate in communication and marketing. E-commerce and television cross-border collision, but also a powerful combination of media forms development.